WINNIE THE POOH COLLECTION - HALLMARK
The Job: Create an elevated, classic baby look for Winnie the Pooh to commemorate the 90th anniversary. Design must be unique to the Hallmark Gold Crown brand as it will be exclusive.
My Role: Design Lead & Execution (graphics, Illustration, Turnarounds/Specs.)
Solution: I chose to utilize a more classic Pooh art styling that was both warm and not too contemporary. The colors and fonts needed to be classy and sophisticated for the Gold Crown consumer. I went more traditional. I chose to integrate the honeycomb pattern throughout to align with the copy direction.
Products: A. Chime Rattles B. Memory Album Cover C. Music Globe & Photo Frame D. Soft Blocks
HERSHEY'S VALENTINE'S DAY - FREELANCE
The Job: Create concepts for a seasonal assortment of baby items incorporating the Hershey brand. Designs are to target the mass channel consumer (ie. big box retail). Aesthetic to be simple, clean and value branded.
My Role: Concept, Sketch, Design, Turnarounds/Specs.
Products: Plush "Lovie" animal blankets, cotton screen printed bibs, soft silicone teether hearts with plush "candy" — crinkle feature sewn inside to entertain baby